three ideas;
1. right now, in my town (homestead, fla.) the trash and recycling bill is the same. the town provides us with recycling bins – yet few of my neighbors use them. if there could be a scale on the recycling pick-up trucks; a simple way to tabulate the weight-per-person recycled per address, and that could reflect in a token way, say, in a reduced refuse bill; i think that might help.
2. businesses could make money using plastic bags and encourage recycled bags, if they told customers the cost is one cent to a few cents per bag.
3. i have a solar hot water heater on my home; yet few know about the money i save or the cost of solar hot water and pv systems. public service announcements could help these struggling “green” businesses with these facts.