my idea concerns a product that’s a coating which is utilized like paint or can be mixed in with any phase of the plastering process. it is pigmented earth-tone colors. based on independent testing by the california state university fresno engineering lab, we can reduce the energy consumption at the utility meter by 20-25% based on the cooling powers of the earth-tone paint. not only does the paint cool the exterior of metal or concrete structures, but it also keeps interior temperatures cool as well. this way, cooling costs for equipment, machinery, or just simply living can be cut back. the paint also meets all regulations, including california title 24 standards and upcoming federal measures. for more information on this earth-tone coating, visit www.delcoat.com.

photo credit to shaire productions.