free-range cricket farms: the jiminy food model
our goal is to create a nutritious protein bar made of crickets. what started out as bumu has now become jiminy, the same cricket farming project to empower mothers and children around the world with much-needed iron and protein. initially, our goal was to sell bars directly to aid organizations that fed at-risk populations in developing countries. to achieve this goal, we then shifted to create a protein bar to sell in the us and donate a portion of the profits to support cricket farming in cultures that already eat insects.