recently, i treated myself to a much overdue trip to safeway. standing in the produce section, i was faced with the dilemma of whether to purchase more expensive organic apples that were $2.99/lb. or cheaper non-organic apples that were $.99/lb. i chose the pricier apples because they were organic.

as people are more interested in where their foods come, the demand for organic has increased. in 2013, 81% of u.s. families were buying organic. but what really makes food organic?

recently, i interviewed dr. kathleen merrigan, former deputy secretary of the usda, to learn more about organic food. she was instrumental in helping write the official definition of organic for the united states.

honestly, before talking to dr. merrigan, i would’ve picked the cheaper non-organic apples. but since talking to her, i have changed my purchasing patterns. as a college student, i’m always looking for ways to save money but i decided for a few extra dollars that buying organic apples was worth it because i knew that those apples hadn’t been treated with any dangerous pesticides, thus they were better for me and the environment.

while $2.00/lb more is not a huge difference, i think one of the stigmas surrounding organic food is high cost. thankfully, buying organically will no longer “break the bank.” in an effort to encourage people to eat more organically, companies such as walmart have started introducing affordable organic food in their stores. another method to make eating organically affordable is to understand when it’s worth it to splurge on some organic food and save on others. buying organically matters most when it comes to produce, dairy, meat, and poultry.

when i shop at stores such as whole foods or trader joe’s, i gulp at how expensive some organic food can be. but when i shop at safeway i embrace the purchasing power to buy organic food at more affordable prices.

devouring my grandmother’s meatballs and my grandfather’s gnocchi at the dinner table on sunday night lies at the heart of some of my favorite memories growing up. food brings my family together. i can always buy premade meatballs or pasta, but my family’s passion and connection would be replaced with generic processed products and an arguably less enjoyable meal. food is more than essential, so why not make the best possible choice with yours?

organic foods, foods grown without using synthetic fertilizers or pesticides, are one good choice you can make. they can be easily identified by those tiny green usda certified organic labels. since 2010, sales of organic foods have increased by about 10% annually, which is an incredible amount of growth by industry standards. this can only mean good things for people who buy food – every family in the u.s.

i can tell from the endless checkout lines in my local whole foods that despite the slightly more expensive cost of organic foods, organic food and drink sales are on the rise. sales of organic products in the united states jumped to $35.1 billion in 2013, up 11.5% from the previous year’s $31.5 billion and was the fastest growth rate in five years.

eating healthy or organic doesn’t mean i never grab my favorite ben & jerry’s ice cream carton, or spend a night at the mcdonald’s down the street with friends eating big macs. the key is to do everything in moderation. while these foods provide “empty calories,” lots of calories with little nutritional benefits, organic foods provide more effective antioxidants that aid in preventing cancer, vision problems and cognitive malfunctions as well as improving heart health. pesticide-free produce may not look as appetizing, but if you want fewer harmful chemicals such as cadmium that have been linked to kidney damage and cancer in your body and in the bodies of your family, make the organic choice.

the impact isn’t just on your health – your favorite organic cauliflower or ginger root has far more positive environmental effects than conventional food. organic agriculture mitigates the greenhouse effect and global warming by sequestering carbon in the soil.  furthermore, replacing pesticides with natural fertilizers such as compost prevents groundwater pollution and enhances soil structure and water infiltration. organic farming even produces more biodiversity than other farming systems.

regardless of what aisle i venture through, organic foods are becoming more prominent. about three fourths of american grocery stores carry organic foods and the number continues to rise. you can vote with your dollars every time you buy food if you want to see more on the shelves. compared to conventional farms, organic farms are just as productive, the soil is healthier and energy is used more efficiently. the next time you see two seemingly different broccoli crowns in your local grocery store’s produce section remember you’re not just paying fifty more cents for organic foods, you’re paying for fifty more years for the planet.

references:

• nestle, marion. what to eat. north point press. 2006
• willett, walter. eat, drink, and be healthy. free press. 2001

top photo courtesy of ncalternativecropsandorganics.com

federal policies will help implement programs and provide incentives for farmers to plant biomass crops on land that isn’t in use.