{"version":"1.0","provider_name":"planet forward","provider_url":"\/\/www.getitdoneaz.com","author_name":"jill miller","author_url":"\/\/www.getitdoneaz.com\/author\/coolwhiteroofs\/","title":"white roofs reflect sunlight to cool buildings, save energy and money, curb global warming and reduce the urban heat island effect. - planet forward","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"7jbswv8hzs\"><a href=\"\/\/www.getitdoneaz.com\/story\/white-roofs-reflect-sunlight-to-cool-buildings-save-energy-and-money-curb-global-warming-and\/\">white roofs reflect sunlight to cool buildings, save energy and money, curb global warming and reduce the urban heat island effect.<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"\/\/www.getitdoneaz.com\/story\/white-roofs-reflect-sunlight-to-cool-buildings-save-energy-and-money-curb-global-warming-and\/embed\/#?secret=7jbswv8hzs\" width=\"600\" height=\"338\" title=\"&#8220;white roofs reflect sunlight to cool buildings, save energy and money, curb global warming and reduce the urban heat island effect.&#8221; &#8212; planet forward\" data-secret=\"7jbswv8hzs\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![cdata[ *\/\n\/*! this file is auto-generated *\/\n!function(d,l){\"use strict\";l.queryselector&&d.addeventlistener&&\"undefined\"!=typeof url&&(d.wp=d.wp||{},d.wp.receiveembedmessage||(d.wp.receiveembedmessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-za-z0-9]\/.test(t.secret)){for(var s,r,n,a=l.queryselectorall('iframe[data-secret=\"'+t.secret+'\"]'),o=l.queryselectorall('blockquote[data-secret=\"'+t.secret+'\"]'),c=new regexp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentwindow&&(s.removeattribute(\"style\"),\"height\"===t.message?(1e3<(r=parseint(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new url(s.getattribute(\"src\")),n=new url(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeelement===s&&(d.top.location.href=t.value))}},d.addeventlistener(\"message\",d.wp.receiveembedmessage,!1),l.addeventlistener(\"domcontentloaded\",function(){for(var e,t,s=l.queryselectorall(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getattribute(\"data-secret\"))||(t=math.random().tostring(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setattribute(\"data-secret\",t)),e.contentwindow.postmessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"it\u2019s simple: our urban landscapes abound with flat, black roofs that absorb heat all summer long, driving up energy use, and contributing to the urban heat island effect as well as global warming. yet flat roofs are largely out of sight, out of mind, and most americans remain unaware of their far-reaching effects on our..."}