nearly one year ago, i decided my beauty routine needed a serious makeover. <\/p>\n
this time instead of opting to buy the most on-trend eyeshadow color, i decided to buy with the intention of living a little bit more sustainably each day. some brands made my makeup bag\u2019s renovation way more difficult: from high price points to low performance \u2026 and don\u2019t even get me started on greenwashing. <\/p>\n
other brands were a glimmer \u2014 or should i say sparkle \u2014 of hope in the midst of what i like to call the cosmetics crisis. this name is fitting to describe the global beauty industry as it is now not because of the alliteration, but because of big cosmetic\u2019s contribution to destroying 18 million acres of forests every single year. not to mention the fact that nearly 90% of the 10,500+ ingredients used in personal care products have not been evaluated by any safety or regulatory agencies. <\/p>\n
kirsten kjaer weis, ceo and founder of kjaer weis beauty, sat down with me to discuss a holistic approach to makeup and skincare. the danish makeup artist \u2014 whose work is no stranger to the pages of vogue magazine \u2014 champions the idea that all makeup should be expected to both perform well and be sustainable. <\/p>\n
kjaer weis is known for their products which all have organic and natural certifications, supply chain transparency and refillable packaging. they use almost no single-use plastic, and instead rely on creativity. <\/p>\n
in learning about kirsten\u2019s background, personal definition of clean beauty and opinion on the future of the beauty industry, i felt a spark of inspiration. <\/p>\n
solutions may not be waiting for us, but innovators like kirsten and her team have restored my faith that we can make these solutions\u2026 and do it in style.<\/p>\n","protected":false},"excerpt":{"rendered":"
the danish makeup artist \u2014 whose work is no stranger to the pages of vogue magazine \u2014 champions the idea that all makeup should be expected to both perform well and be sustainable. <\/p>\n","protected":false},"author":10031,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4900],"tags":[3504,1852,169,815],"storyfest_categories":[],"class_list":["post-11350","post","type-post","status-publish","format-standard","hentry","category-green-living","tag-beauty-products","tag-clean","tag-green-living","tag-greenwashing"],"acf":[],"yoast_head":"\n