{"id":11386,"date":"2020-12-18t17:53:54","date_gmt":"2020-12-18t17:53:54","guid":{"rendered":"http:\/\/dpetrov.2create.studio\/planet\/wordpress\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/"},"modified":"2020-12-18t17:53:54","modified_gmt":"2020-12-18t17:53:54","slug":"rethinking-sustainable-fashion","status":"publish","type":"post","link":"\/\/www.getitdoneaz.com\/story\/rethinking-sustainable-fashion\/","title":{"rendered":"eating pieces of your polyester sweater: rethinking sustainable fashion"},"content":{"rendered":"

by ejun kim<\/strong><\/p>\n

sifting through the endless racks of new clothing, customers weave in and out of the maze of shelves at a local store. inexpensive sweaters, skirts and blouses are strewn everywhere, bunched up and tossed carelessly. employees scuttle about making crinkled clothes crisp with folds and restocking shelves.<\/p>\n

for northwestern university juniors regina morfin and avantika raikar, this is the fast fashion challenge. morfin and raikar are the co-founders of lura, an online platform that provides small apparel brands with access to sustainable textiles such as recycled pet (one form of polyester fabric) and biodegradable nylon. the two met in 2018 through northwestern\u2019s epic launch entrepreneurship program. after bonding over a mutual interest in sustainability and fashion, they began work on lura.<\/p>\n

set to launch in early 2021, lura is a consulting service that connects small fashion brands with textile manufacturers. lura\u2019s primary mission is to make sustainability more accessible. the fashion industry \u201cfunctions in a really outdated way,\u201d morfin said, and without the right connections, sourcing and producing sustainable clothing is difficult.<\/p>\n

companies can peruse eco-conscious fabrics on lura\u2019s website, selecting ones that match specific sustainability and style goals, such as water conservation during manufacture or active wear. they can also schedule one-on-one consultations with morfin and raikar to discuss potential designs, price range, textures, and colors. lura will then send textile samples and either connect companies with the appropriate manufacturers or places a textile order for them. lura\u2019s manufacturers hail from all over the world the company charges a $30 monthly subscription fee for its services, with the first two months free.<\/p>\n

for newer, smaller apparel brands, finding  and establishing connections with textile hegemons is even more challenging. morfin and raikar sympathize with these brands, citing the lack of industry connections as the \u201chardest thing.\u201d to build their current connections, the lura founders spent hours researching, emailing and calling people, searching hashtags such as \u201ceco-conscious\u201d on social media and compiling information.  <\/p>\n

\u201cit\u2019s about giving these small businesses accessibility to these textiles that they might not have heard of or might not have found otherwise,\u201d morfin said. \u201cand empowering them to be sustainable and be proud of it.\u201d<\/p>\n

synthetic materials used in fast fashion clothing, such as polyester and nylon, are not biodegradable and are filled with unsustainable forms of plastic. they compose 60% of clothing worldwide. polyester manufacture uses large amounts of water and emits 14.1 pounds of carbon dioxide per pound produced. making nylon creates nitrous oxide, a greenhouse gas far more more potent than carbon dioxide. although relatively small amounts are released, it traps 200 to 300 times more heat than carbon dioxide and depletes the ozone layer, reducing the protection offered from harmful uv sun rays.<\/p>\n

because they are not biodegradable, these synthetic materials break down into microfibers that are released into the air, wastewater systems and oceans. according to a report by friends of the earth, washing one load of synthetic clothes releases millions of microplastics into the wastewater system. each year, one person produces 793 pounds of microfibers.<\/p>\n

sasha adkins, an ecologist at loyola university chicago, points to fast fashion as one of the \u201cbiggest culprits\u201d of microfiber pollution. due to their microscopic size, microfibers are easily ingested by both animals and humans. the average person, adkins said, consumes a credit card\u2019s worth of plastic every week. <\/p>\n

\u201cit\u2019s just common sense that that\u2019s not healthy, right?\u201d they said. \u201cyou don\u2019t want to eat pieces of your polyester sweater.\u201d<\/p>\n

microfibers, and plastics in general, attract organic pollutants and absorb toxic chemicals from detergents and fire retardant chemicals in waste systems. as they travel through water ways and in the air, they eventually become trapped in colder regions such as the arctic because they cannot remetabolize into the air.<\/p>\n

\u201cthese chemicals are being released with climate change, as ice and snow are melting and the arctic gets warmer. and they\u2019re traveling around the planet again,\u201d adkins explained. \u201cthey\u2019re sticking to (other) plastic. we\u2019re eating the plastic. so we\u2019re also eating all these contaminants in a concentrated form.\u201d<\/p>\n

according to haley boyd, a sustainable fashion expert, the fashion industry can greatly reduce microfiber production with greater regulation from the federal trade commission. although the federal trade commission has definitions of \u201csustainable\u201d and \u201cbiodegradable,\u201d they are not specific or consistent enough, granting brands too much flexibility on what is sustainable and what is not. for one brand, sustainability may mean incorporating textiles such as linen in its fast fashion business model. for another, it may mean using 100% organic cotton in all products. <\/p>\n

additionally, brands must obtain third party certifications to claim that a material is, for instance, biodegradable. however, the hundreds of organizations that have the same certification all have different standards for \u201cbiodegradable.\u201d<\/p>\n

morfin also expressed concerns about  third party certifications, which she and avantikar rely on extensively. \u201cthere\u2019s so much we wish we could do about checking if everything is truly sustainable,\u201d she said. \u201cand covid made it worse too because we even wanted to travel to these places and see them for ourselves, but we kinda just have to rely on people\u2019s word, people\u2019s statistics. hopefully they\u2019re not skewed in any way.\u201d<\/p>\n

one example is recycled plastic. companies such as the girlfriend collective produce clothing made from recycled water bottles. one pair of leggings uses 25 water bottles, preventing 18.61 pounds of carbon dioxide emissions and saving 3.11 gallons of water.<\/p>\n

although girlfriend collective uses 100% post-consumer water bottles, some companies do not meet this standard. the lack of regulation and information, boyd said, misleads designers and manufacturers into thinking their sustainability efforts are positively affecting the planet. because recycled plastic textiles have become increasingly popular, the supply of post-consumer recycled bottles is inadequate because not enough bottles get recycled. manufacturers then must make virgin plastic bottles that have no other purpose than to be sold to a company that wants to say they are making textiles out of recycled plastic, according to boyd. <\/p>\n

\u201crecycled plastic is a band-aid; it’s not a solution.\u201d boyd warned. \u201cyou are putting off the inevitability of plastic reaching a dead end a few years later than it would have otherwise. someone\u2019s gonna buy those leggings for a hundred bucks, wear them for a couple years, and then they\u2019re gonna go to a landfill. if the plastic bottle had just been landfilled, how’s that differ than reusing that product one more time?\u201d<\/p>\n

morfin, meanwhile, thinks that recycled plastic fabric such as polyester (pet) can be a step in the right direction. \u201cat the end of the day, we don\u2019t want to shame anyone.\u201d she said. \u201cif a brand feels like recycled pet is the way that they can make a difference, it does help.\u201d<\/p>\n

for kristy drutman, creator and founder of brown girl green, the most pressing issue in sustainable fashion is the threat of greenwashing. seeing the prospect of sustainable fashion, some companies deceptively market themselves as \u201ceco-friendly;\u201d in reality, they have tenuous connections to responsible sourcing or production. \u201cmany companies don’t have transparent practices around material sourcing or paying their workers\/ producers a living wage,\u201d drutman added. \u201cyet, they\u2019ll push for things like ‘recycled’ or ‘upcycled’ materials, and make money off of that marketing, rather than actually cleaning up their practices.\u201d<\/p>\n

the best way to reduce microfiber production, adkins, boyd and drutman agreed, is shopping at second-hand stores. sustainable fashion brands can often be expensive, demanding upwards of $100 for a single shirt.<\/p>\n

although second-hand clothing still produces microfibers, they do not fuel the sourcing of new synthetic materials. clothing subscriptions or rental services is another sustainable alternative.<\/p>\n

for adkins, fast fashion is rooted in a \u201cnarcissistic mentality that mainstream culture promotes.\u201d because fast fashion clothing is cheap, flimsy and trendy, people often buy and dispose of it quickly. <\/p>\n

\u201cif something\u2019s ripped, you can repair it.\u201d they said. \u201cwe don’t have that mentality anymore. i think that it\u2019s a cultural issue about the status and prestige people get from keeping up with trends and looking a certain way, valuing that over justice.\u201d<\/p>\n

boyd also cautioned that fast fashion\u2019s low cost is deceptive, as it does not quantify the environmental or ethical costs. over the last 60 years, the price of apparel has not risen at the same rate of other consumer goods, and boyd cited sweatshops as one of the greatest factors. <\/p>\n

\u201cit\u2019s because we aren’t paying people a fair wage in developing countries to make clothes, and we should be paying more per item, and we should be buying less.\u201d she said. \u201cand that’s really a hard thing for people to accept.\u201d<\/p>\n

adkins and boyd both urge consumers to consider the complete life cycle of a garment, hoping to shift attention away from solely microfiber shedding. tracing a garment\u2019s life cycle \u2014 its initial production, consumption, and post-consumption status \u2014 is essential when assessing its true sustainability. moreover, working conditions, exploitation, fair trade and animal welfare intersect with sustainability, and are crucial in quantifying a garment\u2019s environmental and social impacts.<\/p>\n

\u201cit\u2019s not about what it does to you as a consumer. it’s about what it does during its life cycle.\u201d adkins said. \u201cyou have to think about the people and the rest of the planet. the workers who make it and the people who have to deal with it when you throw it away. we need to rethink disposable culture.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

sustainable fashion is becoming increasingly popular, but what does it mean to be truly sustainable? this story explores the challenges in the sustainable fashion industry and how different companies are navigating them.<\/p>\n","protected":false},"author":9417,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4914],"tags":[504,4499,4193,81,641],"storyfest_categories":[],"class_list":["post-11386","post","type-post","status-publish","format-standard","hentry","category-sustainability","tag-fashion","tag-microfibers","tag-microplastics","tag-sustainability","tag-sustainable-fashion"],"acf":[],"yoast_head":"\neating pieces of your polyester sweater: rethinking sustainable fashion - planet forward<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.getitdoneaz.com\/story\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eating pieces of your polyester sweater: rethinking sustainable fashion - planet forward\" \/>\n<meta property=\"og:description\" content=\"sustainable fashion is becoming increasingly popular, but what does it mean to be truly sustainable? this story explores the challenges in the sustainable fashion industry and how different companies are navigating them.\" \/>\n<meta property=\"og:url\" content=\"\/\/www.getitdoneaz.com\/story\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/\" \/>\n<meta property=\"og:site_name\" content=\"planet forward\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/planetforward.org\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-18t17:53:54+00:00\" \/>\n<meta name=\"author\" content=\"medill news service\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@planet_forward\" \/>\n<meta name=\"twitter:site\" content=\"@planet_forward\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"medill news service\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.getitdoneaz.com\/story\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/#article\",\"ispartof\":{\"@id\":\"\/\/www.getitdoneaz.com\/story\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/\"},\"author\":{\"name\":\"medill news service\",\"@id\":\"\/\/www.getitdoneaz.com\/#\/schema\/person\/9870afaf5af3533aa2269c37b200e503\"},\"headline\":\"eating pieces of your polyester sweater: rethinking sustainable fashion\",\"datepublished\":\"2020-12-18t17:53:54+00:00\",\"datemodified\":\"2020-12-18t17:53:54+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.getitdoneaz.com\/story\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/\"},\"wordcount\":1598,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.getitdoneaz.com\/#organization\"},\"keywords\":[\"fashion\",\"microfibers\",\"microplastics\",\"sustainability\",\"sustainable fashion\"],\"articlesection\":[\"sustainability\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.getitdoneaz.com\/story\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.getitdoneaz.com\/story\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/\",\"url\":\"\/\/www.getitdoneaz.com\/story\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/\",\"name\":\"eating pieces of your polyester sweater: rethinking sustainable fashion - planet forward\",\"ispartof\":{\"@id\":\"\/\/www.getitdoneaz.com\/#website\"},\"datepublished\":\"2020-12-18t17:53:54+00:00\",\"datemodified\":\"2020-12-18t17:53:54+00:00\",\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.getitdoneaz.com\/story\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/\"]}]},{\"@type\":\"website\",\"@id\":\"\/\/www.getitdoneaz.com\/#website\",\"url\":\"\/\/www.getitdoneaz.com\/\",\"name\":\"planet forward\",\"description\":\"inspiring stories to 2022年卡塔尔世界杯官网 \",\"publisher\":{\"@id\":\"\/\/www.getitdoneaz.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.getitdoneaz.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.getitdoneaz.com\/#organization\",\"name\":\"planet forward\",\"url\":\"\/\/www.getitdoneaz.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.getitdoneaz.com\/#\/schema\/logo\/image\/\",\"url\":\"\/\/www.getitdoneaz.com\/wp-content\/uploads\/2023\/03\/pf_main_primary_rgb-1-1.png\",\"contenturl\":\"\/\/www.getitdoneaz.com\/wp-content\/uploads\/2023\/03\/pf_main_primary_rgb-1-1.png\",\"width\":1264,\"height\":660,\"caption\":\"planet forward\"},\"image\":{\"@id\":\"\/\/www.getitdoneaz.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/planetforward.org\",\"https:\/\/x.com\/planet_forward\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.getitdoneaz.com\/#\/schema\/person\/9870afaf5af3533aa2269c37b200e503\",\"name\":\"medill news service\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.getitdoneaz.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/33a6bfb9f00b22e7b252783e9aef4445?s=96&d=https%3a%2f%2fplanetforward.org%2fwp-content%2fuploads%2f2023%2f02%2funtitled-design-1-150x150.png&r=g\",\"contenturl\":\"https:\/\/secure.gravatar.com\/avatar\/33a6bfb9f00b22e7b252783e9aef4445?s=96&d=https%3a%2f%2fplanetforward.org%2fwp-content%2fuploads%2f2023%2f02%2funtitled-design-1-150x150.png&r=g\",\"caption\":\"medill news service\"},\"url\":\"\/\/www.getitdoneaz.com\/author\/medill-news-service\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"eating pieces of your polyester sweater: rethinking sustainable fashion - planet forward","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.getitdoneaz.com\/story\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/","og_locale":"en_us","og_type":"article","og_title":"eating pieces of your polyester sweater: rethinking sustainable fashion - planet forward","og_description":"sustainable fashion is becoming increasingly popular, but what does it mean to be truly sustainable? this story explores the challenges in the sustainable fashion industry and how different companies are navigating them.","og_url":"\/\/www.getitdoneaz.com\/story\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/","og_site_name":"planet forward","article_publisher":"https:\/\/www.facebook.com\/planetforward.org","article_published_time":"2020-12-18t17:53:54+00:00","author":"medill news service","twitter_card":"summary_large_image","twitter_creator":"@planet_forward","twitter_site":"@planet_forward","twitter_misc":{"written by":"medill news service","est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.getitdoneaz.com\/story\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/#article","ispartof":{"@id":"\/\/www.getitdoneaz.com\/story\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/"},"author":{"name":"medill news service","@id":"\/\/www.getitdoneaz.com\/#\/schema\/person\/9870afaf5af3533aa2269c37b200e503"},"headline":"eating pieces of your polyester sweater: rethinking sustainable fashion","datepublished":"2020-12-18t17:53:54+00:00","datemodified":"2020-12-18t17:53:54+00:00","mainentityofpage":{"@id":"\/\/www.getitdoneaz.com\/story\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/"},"wordcount":1598,"commentcount":0,"publisher":{"@id":"\/\/www.getitdoneaz.com\/#organization"},"keywords":["fashion","microfibers","microplastics","sustainability","sustainable fashion"],"articlesection":["sustainability"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.getitdoneaz.com\/story\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.getitdoneaz.com\/story\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/","url":"\/\/www.getitdoneaz.com\/story\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/","name":"eating pieces of your polyester sweater: rethinking sustainable fashion - planet forward","ispartof":{"@id":"\/\/www.getitdoneaz.com\/#website"},"datepublished":"2020-12-18t17:53:54+00:00","datemodified":"2020-12-18t17:53:54+00:00","inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.getitdoneaz.com\/story\/eating-pieces-of-your-polyester-sweater-rethinking-sustainable-fashion\/"]}]},{"@type":"website","@id":"\/\/www.getitdoneaz.com\/#website","url":"\/\/www.getitdoneaz.com\/","name":"planet forward","description":"inspiring stories to 2022年卡塔尔世界杯官网 ","publisher":{"@id":"\/\/www.getitdoneaz.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.getitdoneaz.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.getitdoneaz.com\/#organization","name":"planet forward","url":"\/\/www.getitdoneaz.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.getitdoneaz.com\/#\/schema\/logo\/image\/","url":"\/\/www.getitdoneaz.com\/wp-content\/uploads\/2023\/03\/pf_main_primary_rgb-1-1.png","contenturl":"\/\/www.getitdoneaz.com\/wp-content\/uploads\/2023\/03\/pf_main_primary_rgb-1-1.png","width":1264,"height":660,"caption":"planet forward"},"image":{"@id":"\/\/www.getitdoneaz.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/planetforward.org","https:\/\/x.com\/planet_forward"]},{"@type":"person","@id":"\/\/www.getitdoneaz.com\/#\/schema\/person\/9870afaf5af3533aa2269c37b200e503","name":"medill news service","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.getitdoneaz.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/33a6bfb9f00b22e7b252783e9aef4445?s=96&d=https%3a%2f%2fplanetforward.org%2fwp-content%2fuploads%2f2023%2f02%2funtitled-design-1-150x150.png&r=g","contenturl":"https:\/\/secure.gravatar.com\/avatar\/33a6bfb9f00b22e7b252783e9aef4445?s=96&d=https%3a%2f%2fplanetforward.org%2fwp-content%2fuploads%2f2023%2f02%2funtitled-design-1-150x150.png&r=g","caption":"medill news service"},"url":"\/\/www.getitdoneaz.com\/author\/medill-news-service\/"}]}},"_links":{"self":[{"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/posts\/11386"}],"collection":[{"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/users\/9417"}],"replies":[{"embeddable":true,"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/comments?post=11386"}],"version-history":[{"count":0,"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/posts\/11386\/revisions"}],"wp:attachment":[{"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/media?parent=11386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/categories?post=11386"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/tags?post=11386"},{"taxonomy":"storyfest_categories","embeddable":true,"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/storyfest_categories?post=11386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}