good on you<\/a>, a website that specializes in rating clothing brands by ethical value, described fast fashion as \u201ccheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed.\u201d<\/p>\nthe rate at which brands are able to replicate current and ever-changing styles can be a major contributor to the problem. the mckinsey & company report stated that the average customer kept articles half as long in 2014 as in 2000 across all categories of clothing. this can be largely due to the pace of trends in the industry, as the same report found that european clothing brands moved from releasing two collections per year on average in 2000 to five per year on average in 2011.<\/p>\n
luckily, sustainable consumer practices such as buying used clothing can help in curbing production at least slightly by reducing the demand for new fashions. the convenience of pop-up events on campus, as well as shopping at the nearby downtown evanston resale store crossroads trading, encourages students to adopt this habit. northwestern sophomore emma healy attended alpha phlea market the past two years, but she admitted that she hadn\u2019t seen thrift shopping as a realistic option until coming to college. <\/p>\n
\u201cback home where i\u2019m from, there aren\u2019t so many thrift stores that are actually close to me and that have things that i would be interested in,\u201d said healy. \u201cbut here, being so close to chicago and even in evanston, there\u2019s a lot more options for thrifting.\u201d<\/p>\n
other students have also had luck finding thrifting options close to campus. northwestern sophomore emma belanger decided on her birthday this past march that she would challenge herself by abstaining from purchasing any new pieces of clothing for a year. \u201cthe amount of toxic waste that\u2019s created by textile production and the different manufacturing processes that are involved in clothing are so harmful,\u201d she said.<\/p>\n
in her efforts to avoid traditional clothing stores, belanger has tried to expand her range of used clothing retailers beyond the downtown evanston area. \u201cthere\u2019s (a goodwill) that\u2019s kind of close to campus. me and my friends just took a bus,\u201d she said. \u201ci\u2019m trying to branch out into the chicagoland thrift stores.\u201d<\/p>\n
university of kansas sophomore adam alani is also a strong advocate for buying resale clothing, finding the current practice of mass clothing production to be unsustainable. \u201cwe\u2019re just consuming, consuming, consuming, and things can only go downhill from there,\u201d he said.<\/p>\n
alani managed to persuade his sister, as well as some of his college friends, to take up thrift shopping as a habit. \u201cin order to convince somebody of that, i would bring up the monetary aspect of it first, because that\u2019s usually what grabs people\u2019s attention,\u201d he said.<\/p>\n
another strategy alani has found is using his style to defy the assumptions many shoppers may make about buying used clothing. \u201cwhat i\u2019m wearing is, like, cool,\u201d he said. \u201cit\u2019s not raggedy, as some people would think.\u201d<\/p>\n
unfortunately, despite alani\u2019s success in combating one stigma about recycled fashion, many consumers are still wary of buying resale items. boice experienced this through interactions with some of her friends from home. \u201cwhenever i say i bought something second-hand, (they\u2019re) just like, \u2018oh, ew,\u2019\u201d she said. \u201ci do think it\u2019s a good solution, but i think it\u2019ll be a better one when more people are open to the idea of having second-hand clothes.\u201d<\/p>\n
this hesitation, combined with limited budgets, can make fast fashion a major temptation for college students. although healy often aims to shop sustainably, she confessed that it can be difficult at times, especially when shopping for a specific article or style. \u201cit\u2019s hard to resist prices that are so low like that, especially with trendy items that you don\u2019t really need to last,\u201d she said.<\/p>\n
she found that the likelihood of a piece going out of fashion often contributed to her decision. \u201cyou don\u2019t need it to last six years if it\u2019s just a throw-away top that you\u2019re just going to wear for one season,\u201d she said. \u201cit\u2019s sometimes hard to justify paying $50-60 for it.\u201d<\/p>\n
healy\u2019s reluctance to spend more on clothing is reinforced by the fact that she usually won\u2019t have to. fast fashion retailers such as h&m often sell full-priced jeans and dresses at a bargain rate of $9.99.<\/p>\n
leonela leon, an environmental studies major at the university of california, berkeley, found this price structure problematic. although she acknowledged that the high prices of sustainable clothing brands could at first be unpalatable to the average consumer, she said that the solution lies in adjusting our view of fashion and how we value the clothes we buy.<\/p>\n
\u201cyes, a $75-$100 pair of leggings or jeans or a t-shirt is expensive to us now, but that\u2019s just because we\u2019re conditioned to the fast-fashion design, so we\u2019re used to buying $10 t-shirts,\u201d she said. \u201cwe need to shift back to how we used to think about clothing, and we used to spend a lot more of our income on clothing. now we spend a lot less than that, so we buy so much more.\u201d<\/p>\n
leon\u2019s claim is consistent with a report from the bureau of labor statistics<\/a>, which found that the portion of consumer income spent on apparel dropped from 12% in 1950 to 4% in 2003, a 66.7% decrease.<\/p>\nas leon mentioned, the steep decline in apparel spending isn\u2019t due to a decrease in clothing purchases. rather, the price of clothing has risen so little in previous years in comparison with other consumer goods that it has essentially decreased over time. or, in the case of the united states, the price has actually decreased, according to mckinsey & company, finding a 3% decrease in the price of clothing from 1995 to 2014 and an average price increase of 55% for all other goods.<\/p>\n
although leon expressed a concern for these decreasing prices, she did understand why they could appeal to many consumers. \u201cwe do need to shift our way of thinking,\u201d she said. \u201cbut also i know there\u2019s a lot of privilege in that, and a lot of people are living paycheck to paycheck, and they can\u2019t make those investments.\u201d<\/p>\n
still, leon said that low price tags are often the result of a hidden cost that most consumers don\u2019t realize is being paid. \u201cget used to the fact that clothing should not be that cheap and factor in the different costs that we\u2019re paying in social and environmental ways,\u201d she said.<\/p>\n
brian leber, owner of the eco-conscious jewelry store leber jeweler inc., also stands by the idea of considering non-monetary costs of production. \u201cfundamentally, if a company is sourcing through means that do not address social concerns, all they\u2019re doing is passing the cost onto those that are being exploited,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"
medill’s emily wong reports on several student organizations at northwestern university which hosted an ongoing stream of pop-up used clothing sales throughout spring quarter.<\/p>\n","protected":false},"author":9417,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4900,5196],"tags":[480,504,591,81,641],"storyfest_categories":[],"class_list":["post-11811","post","type-post","status-publish","format-standard","hentry","category-green-living","category-past-storyfest","tag-clothing","tag-fashion","tag-storyfest","tag-sustainability","tag-sustainable-fashion"],"acf":[],"yoast_head":"\n
resale clothing buys thrift shoppers trendy eco-fashions - planet forward<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n