{"id":11851,"date":"2019-05-03t00:53:59","date_gmt":"2019-05-03t00:53:59","guid":{"rendered":"http:\/\/dpetrov.2create.studio\/planet\/wordpress\/fast-fashion-is-out-sustainable-fashion-is-in\/"},"modified":"2023-02-28t18:37:00","modified_gmt":"2023-02-28t18:37:00","slug":"sustainable-fashion-trend","status":"publish","type":"post","link":"\/\/www.getitdoneaz.com\/story\/sustainable-fashion-trend\/","title":{"rendered":"fast fashion is out, sustainable fashion is in"},"content":{"rendered":"
sustainable fashion is part of a growing philosophy towards eco-friendly clothing products that limit pollution and save money for consumers and corporations. this is done through recycling and producing fashion-forward textiles that are built to last a lifetime.<\/p>\n
the history<\/h2>\n
the idea of sustainable fashion has been around for decades, sprouting from rationing during both world wars. to conserve materials for soldiers, governments asked their citizens to trim dresses short and donate unwanted clothes for the military. <\/p>\n
it landed in the spotlight during the 1980’s when companies like patagonia and espirit gained notoriety for making clothing out of recycled polyesters and organic cotton. <\/p>\n
fast fashion: the enemy of sustainable fashion<\/h2>\n
fast fashion is considered to be the status quo of how the fashion industry is run, which is exemplified by companies like h&m and zara that sell their clothes for extremely low prices and change styles quickly. traditional clothing companies cut costs and are concerned more about the economic bottom line than the health of the environment. it is important to remember that buying cheap comes at a high cost for the environment and laborers. <\/p>\n
according to unesco, some chinese laborers that are hired by these large clothing companies are paid just 12 cents an hour for their work. in addition to the negative human impacts, the industry also requires toxic dyes and pesticides to produce the products due to the speed of which it runs. zara uses a rapid five-week cycle to design, manufacture and then sell new clothing products. if the products do not sell they often times end up in the landfill. <\/p>\n