the push for more sustainable crops is spreading throughout agriculture, and california\u2019s central valley is ground zero for the future of developing sustainable food production.<\/p>\n
one of the largest food producing regions of the world, the central valley is home to massive industrial agriculture operation, small organic farmers, and plant breeders working to stay relevant in a quickly changing industry full of skeptical consumers. <\/p>\n
according to bayer\u2019s holly butka, \u201cit\u2019s a multi-pronged force,\u201d the necessary push to sustainable crops is being driven by consumer demand, the economics of farming and the development of technology helps farmers operate more efficiently.<\/p>\n
ultimately though it is a consumer-driven market and farmers and seed companies like bayer want to produce products consumers will buy. when main concerns of consumers are taste, appearance, and sustainability, farmers and seed suppliers have their work cut out for them.<\/p>\n
click through the slideshow above to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"
taking a look into making sustainable agriculture practices in california’s central valley, it’s obvious that farmers and seed suppliers have their work cut out for them.<\/p>\n","protected":false},"author":9694,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4919,4896,5196],"tags":[112,1700,4077,4078,892,591,221,4079],"storyfest_categories":[],"class_list":["post-12117","post","type-post","status-publish","format-standard","hentry","category-agriculture","category-food","category-past-storyfest","tag-agriculture","tag-consumers","tag-davis","tag-pfincali","tag-skepticism","tag-storyfest","tag-sustainable-agriculture","tag-woodland"],"acf":[],"yoast_head":"\n