{"id":14160,"date":"2010-11-03t17:52:08","date_gmt":"2010-11-03t17:52:08","guid":{"rendered":"http:\/\/dpetrov.2create.studio\/planet\/wordpress\/making-public-transportation-cool-los-angeles-metro\/"},"modified":"2010-11-03t17:52:08","modified_gmt":"2010-11-03t17:52:08","slug":"making-public-transportation-cool-los-angeles-metro","status":"publish","type":"post","link":"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/","title":{"rendered":"making public transportation cool: los angeles metro"},"content":{"rendered":"<p><em>this video is produced by embarq &#8211; the world resources institute center for sustainable transport.<br \/>\n<\/em><br \/>\nlos angeles\u2019 metro is doing something that no transit agency in the country has ever done: it\u2019s marketing its products and services as if it were a private company bent on turning a profit. but for metro marketing isn\u2019t about increasing the bottom line. it\u2019s about reducing traffic, cleaning the air and making people\u2019s commutes in this auto-clogged city a bit less stressful.<\/p>\n<p>matt raymond, the chief communications officer for metro, is the brainchild behind metro\u2019s marketing push. \u201cthe key to putting together the group,\u201d mr raymond said, referring to the in-house ad agency known as creative services, \u201cwas that we wanted to make public transportation cool.\u201d<\/p>\n<p>read more on embarq\u2019s blog, <a href=\"http:\/\/thecityfix.com\/transit-agencies-need-to-invest-in-marketing-a-lesson-from-los-angeles\/\">thecityfix.com<\/a>.<\/p>\n<p>watch more videos from embarq: <a href=\"http:\/\/www.embarq.org\/multimedia\" target=\"_blank\" rel=\"noopener\">www.embarq.org\/multimedia<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>this video is produced by embarq &#8211; the world resources institute center for sustainable transport. los angeles\u2019 metro is doing something that no transit agency in the country has ever done: it\u2019s marketing its products and services as if it were a private company bent on turning a profit. but for metro marketing isn\u2019t about&#8230;<\/p>\n","protected":false},"author":8648,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4900,4899,4895],"tags":[767,46,615],"storyfest_categories":[],"class_list":["post-14160","post","type-post","status-publish","format-standard","hentry","category-green-living","category-policy","category-transportation","tag-carbon-footprint","tag-clean-air","tag-green-public-transit"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>making public transportation cool: los angeles metro - planet forward<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"making public transportation cool: los angeles metro - planet forward\" \/>\n<meta property=\"og:description\" content=\"this video is produced by embarq &#8211; 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