{"id":14160,"date":"2010-11-03t17:52:08","date_gmt":"2010-11-03t17:52:08","guid":{"rendered":"http:\/\/dpetrov.2create.studio\/planet\/wordpress\/making-public-transportation-cool-los-angeles-metro\/"},"modified":"2010-11-03t17:52:08","modified_gmt":"2010-11-03t17:52:08","slug":"making-public-transportation-cool-los-angeles-metro","status":"publish","type":"post","link":"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/","title":{"rendered":"making public transportation cool: los angeles metro"},"content":{"rendered":"<p><em>this video is produced by embarq &#8211; the world resources institute center for sustainable transport.<br \/>\n<\/em><br \/>\nlos angeles\u2019 metro is doing something that no transit agency in the country has ever done: it\u2019s marketing its products and services as if it were a private company bent on turning a profit. but for metro marketing isn\u2019t about increasing the bottom line. it\u2019s about reducing traffic, cleaning the air and making people\u2019s commutes in this auto-clogged city a bit less stressful.<\/p>\n<p>matt raymond, the chief communications officer for metro, is the brainchild behind metro\u2019s marketing push. \u201cthe key to putting together the group,\u201d mr raymond said, referring to the in-house ad agency known as creative services, \u201cwas that we wanted to make public transportation cool.\u201d<\/p>\n<p>read more on embarq\u2019s blog, <a href=\"http:\/\/thecityfix.com\/transit-agencies-need-to-invest-in-marketing-a-lesson-from-los-angeles\/\">thecityfix.com<\/a>.<\/p>\n<p>watch more videos from embarq: <a href=\"http:\/\/www.embarq.org\/multimedia\" target=\"_blank\" rel=\"noopener\">www.embarq.org\/multimedia<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>this video is produced by embarq &#8211; the world resources institute center for sustainable transport. los angeles\u2019 metro is doing something that no transit agency in the country has ever done: it\u2019s marketing its products and services as if it were a private company bent on turning a profit. but for metro marketing isn\u2019t about&#8230;<\/p>\n","protected":false},"author":8648,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4900,4899,4895],"tags":[767,46,615],"storyfest_categories":[],"class_list":["post-14160","post","type-post","status-publish","format-standard","hentry","category-green-living","category-policy","category-transportation","tag-carbon-footprint","tag-clean-air","tag-green-public-transit"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>making public transportation cool: los angeles metro - planet forward<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"making public transportation cool: los angeles metro - planet forward\" \/>\n<meta property=\"og:description\" content=\"this video is produced by embarq &#8211; the world resources institute center for sustainable transport. los angeles\u2019 metro is doing something that no transit agency in the country has ever done: it\u2019s marketing its products and services as if it were a private company bent on turning a profit. but for metro marketing isn\u2019t about...\" \/>\n<meta property=\"og:url\" content=\"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/\" \/>\n<meta property=\"og:site_name\" content=\"planet forward\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/planetforward.org\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-03t17:52:08+00:00\" \/>\n<meta name=\"author\" content=\"world resources institute\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@planet_forward\" \/>\n<meta name=\"twitter:site\" content=\"@planet_forward\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"world resources institute\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/#article\",\"ispartof\":{\"@id\":\"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/\"},\"author\":{\"name\":\"world resources institute\",\"@id\":\"\/\/www.getitdoneaz.com\/#\/schema\/person\/8a9fc443219756a1d54f004e7519b921\"},\"headline\":\"making public transportation cool: los angeles metro\",\"datepublished\":\"2010-11-03t17:52:08+00:00\",\"datemodified\":\"2010-11-03t17:52:08+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/\"},\"wordcount\":151,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.getitdoneaz.com\/#organization\"},\"keywords\":[\"carbon footprint\",\"clean air\",\"green public transit\"],\"articlesection\":[\"克罗地亚vs加拿大让球
\",\"policy\",\"transportation\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/\",\"url\":\"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/\",\"name\":\"making public transportation cool: los angeles metro - planet forward\",\"ispartof\":{\"@id\":\"\/\/www.getitdoneaz.com\/#website\"},\"datepublished\":\"2010-11-03t17:52:08+00:00\",\"datemodified\":\"2010-11-03t17:52:08+00:00\",\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/\"]}]},{\"@type\":\"website\",\"@id\":\"\/\/www.getitdoneaz.com\/#website\",\"url\":\"\/\/www.getitdoneaz.com\/\",\"name\":\"planet forward\",\"description\":\"inspiring stories to 2022年卡塔尔世界杯官网
\",\"publisher\":{\"@id\":\"\/\/www.getitdoneaz.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.getitdoneaz.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.getitdoneaz.com\/#organization\",\"name\":\"planet forward\",\"url\":\"\/\/www.getitdoneaz.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.getitdoneaz.com\/#\/schema\/logo\/image\/\",\"url\":\"\/\/www.getitdoneaz.com\/wp-content\/uploads\/2023\/03\/pf_main_primary_rgb-1-1.png\",\"contenturl\":\"\/\/www.getitdoneaz.com\/wp-content\/uploads\/2023\/03\/pf_main_primary_rgb-1-1.png\",\"width\":1264,\"height\":660,\"caption\":\"planet forward\"},\"image\":{\"@id\":\"\/\/www.getitdoneaz.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/planetforward.org\",\"https:\/\/x.com\/planet_forward\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.getitdoneaz.com\/#\/schema\/person\/8a9fc443219756a1d54f004e7519b921\",\"name\":\"world resources institute\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.getitdoneaz.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7d76fa9643a4bad8778d58ece888d907?s=96&d=https%3a%2f%2fplanetforward.org%2fwp-content%2fuploads%2f2023%2f02%2funtitled-design-1-150x150.png&r=g\",\"contenturl\":\"https:\/\/secure.gravatar.com\/avatar\/7d76fa9643a4bad8778d58ece888d907?s=96&d=https%3a%2f%2fplanetforward.org%2fwp-content%2fuploads%2f2023%2f02%2funtitled-design-1-150x150.png&r=g\",\"caption\":\"world resources institute\"},\"description\":\"the world resources institute is an independent, non-partisan and nonprofit organization with a staff of more than 100 scientists, economists, policy experts, business analysts, statistical analysts, mapmakers, and communicators developing and promoting policies with the intention of protecting the earth and improving people\u2019s lives.\",\"url\":\"\/\/www.getitdoneaz.com\/author\/worldresourcesinstitute\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"making public transportation cool: los angeles metro - planet forward","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/","og_locale":"en_us","og_type":"article","og_title":"making public transportation cool: los angeles metro - planet forward","og_description":"this video is produced by embarq &#8211; the world resources institute center for sustainable transport. los angeles\u2019 metro is doing something that no transit agency in the country has ever done: it\u2019s marketing its products and services as if it were a private company bent on turning a profit. but for metro marketing isn\u2019t about...","og_url":"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/","og_site_name":"planet forward","article_publisher":"https:\/\/www.facebook.com\/planetforward.org","article_published_time":"2010-11-03t17:52:08+00:00","author":"world resources institute","twitter_card":"summary_large_image","twitter_creator":"@planet_forward","twitter_site":"@planet_forward","twitter_misc":{"written by":"world resources institute","est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/#article","ispartof":{"@id":"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/"},"author":{"name":"world resources institute","@id":"\/\/www.getitdoneaz.com\/#\/schema\/person\/8a9fc443219756a1d54f004e7519b921"},"headline":"making public transportation cool: los angeles metro","datepublished":"2010-11-03t17:52:08+00:00","datemodified":"2010-11-03t17:52:08+00:00","mainentityofpage":{"@id":"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/"},"wordcount":151,"commentcount":0,"publisher":{"@id":"\/\/www.getitdoneaz.com\/#organization"},"keywords":["carbon footprint","clean air","green public transit"],"articlesection":["克罗地亚vs加拿大让球
","policy","transportation"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/","url":"\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/","name":"making public transportation cool: los angeles metro - planet forward","ispartof":{"@id":"\/\/www.getitdoneaz.com\/#website"},"datepublished":"2010-11-03t17:52:08+00:00","datemodified":"2010-11-03t17:52:08+00:00","inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.getitdoneaz.com\/story\/making-public-transportation-cool-los-angeles-metro\/"]}]},{"@type":"website","@id":"\/\/www.getitdoneaz.com\/#website","url":"\/\/www.getitdoneaz.com\/","name":"planet forward","description":"inspiring stories to 2022年卡塔尔世界杯官网
","publisher":{"@id":"\/\/www.getitdoneaz.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.getitdoneaz.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.getitdoneaz.com\/#organization","name":"planet forward","url":"\/\/www.getitdoneaz.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.getitdoneaz.com\/#\/schema\/logo\/image\/","url":"\/\/www.getitdoneaz.com\/wp-content\/uploads\/2023\/03\/pf_main_primary_rgb-1-1.png","contenturl":"\/\/www.getitdoneaz.com\/wp-content\/uploads\/2023\/03\/pf_main_primary_rgb-1-1.png","width":1264,"height":660,"caption":"planet forward"},"image":{"@id":"\/\/www.getitdoneaz.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/planetforward.org","https:\/\/x.com\/planet_forward"]},{"@type":"person","@id":"\/\/www.getitdoneaz.com\/#\/schema\/person\/8a9fc443219756a1d54f004e7519b921","name":"world resources institute","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.getitdoneaz.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7d76fa9643a4bad8778d58ece888d907?s=96&d=https%3a%2f%2fplanetforward.org%2fwp-content%2fuploads%2f2023%2f02%2funtitled-design-1-150x150.png&r=g","contenturl":"https:\/\/secure.gravatar.com\/avatar\/7d76fa9643a4bad8778d58ece888d907?s=96&d=https%3a%2f%2fplanetforward.org%2fwp-content%2fuploads%2f2023%2f02%2funtitled-design-1-150x150.png&r=g","caption":"world resources institute"},"description":"the world resources institute is an independent, non-partisan and nonprofit organization with a staff of more than 100 scientists, economists, policy experts, business analysts, statistical analysts, mapmakers, and communicators developing and promoting policies with the intention of protecting the earth and improving people\u2019s lives.","url":"\/\/www.getitdoneaz.com\/author\/worldresourcesinstitute\/"}]}},"_links":{"self":[{"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/posts\/14160"}],"collection":[{"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/users\/8648"}],"replies":[{"embeddable":true,"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/comments?post=14160"}],"version-history":[{"count":0,"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/posts\/14160\/revisions"}],"wp:attachment":[{"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/media?parent=14160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/categories?post=14160"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/tags?post=14160"},{"taxonomy":"storyfest_categories","embeddable":true,"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/storyfest_categories?post=14160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}