{"id":14668,"date":"2009-10-09t19:04:59","date_gmt":"2009-10-09t19:04:59","guid":{"rendered":"http:\/\/dpetrov.2create.studio\/planet\/wordpress\/the-fun-theory\/"},"modified":"2009-10-09t19:04:59","modified_gmt":"2009-10-09t19:04:59","slug":"the-fun-theory","status":"publish","type":"post","link":"\/\/www.getitdoneaz.com\/story\/the-fun-theory\/","title":{"rendered":"the fun theory"},"content":{"rendered":"

by mike ballaban<\/p>\n

ask most experts about the main problem facing global warming, and it\u2019s not the lack of legislative action that\u2019s the problem. nor is it corporate profits. or ngos. rather, it\u2019s people. people have trouble relating to the problem of climate change when it\u2019s on such a global scale. people have trouble changing their lifestyles when it\u2019s so easy to blame someone else. people don\u2019t want to give up driving their cars, and people don\u2019t want to give up taking the energy-sucking escalator over the stairs. so how do you get people to combat climate change? vw seems to have an idea.<\/p>\n

<\/param><\/param><\/param><\/embed><\/object><\/p>\n

vw calls it \u201cthe fun theory.\u201d that is, by getting people to change their behavior while at the same time convincing them that they\u2019re having fun, you can fundamentally alter the way people live their lives. in this case, vw turned a staircase next to an escalator into a giant piano (reminiscent of that classic scene in big) and found that in inspired 66% more people to use the stairs.<\/p>\n

using what we know now, we can implement the results. the conversation now should not be focused on \u201chow can we get people to change themselves?\u201d but rather, \u201chow can we get people to have fun?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

by mike ballaban ask most experts about the main problem facing global warming, and it\u2019s not the lack of legislative action that\u2019s the problem. nor is it corporate profits. or ngos. rather, it\u2019s people. people have trouble relating to the problem of climate change when it\u2019s on such a global scale. people have trouble changing…<\/p>\n","protected":false},"author":8632,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"storyfest_categories":[],"class_list":["post-14668","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nthe fun theory - planet forward<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.getitdoneaz.com\/story\/the-fun-theory\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"the fun theory - planet forward\" \/>\n<meta property=\"og:description\" content=\"by mike ballaban ask most experts about the main problem facing global warming, and it\u2019s not the lack of legislative action that\u2019s the problem. nor is it corporate profits. or ngos. rather, it\u2019s people. people have trouble relating to the problem of climate change when it\u2019s on such a global scale. people have trouble changing...\" \/>\n<meta property=\"og:url\" content=\"\/\/www.getitdoneaz.com\/story\/the-fun-theory\/\" \/>\n<meta property=\"og:site_name\" content=\"planet forward\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/planetforward.org\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-09t19:04:59+00:00\" \/>\n<meta name=\"author\" content=\"chad davis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@planet_forward\" \/>\n<meta name=\"twitter:site\" content=\"@planet_forward\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"chad davis\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.getitdoneaz.com\/story\/the-fun-theory\/#article\",\"ispartof\":{\"@id\":\"\/\/www.getitdoneaz.com\/story\/the-fun-theory\/\"},\"author\":{\"name\":\"chad davis\",\"@id\":\"\/\/www.getitdoneaz.com\/#\/schema\/person\/c388969752a859e136cabf4ae64d8e3f\"},\"headline\":\"the fun theory\",\"datepublished\":\"2009-10-09t19:04:59+00:00\",\"datemodified\":\"2009-10-09t19:04:59+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.getitdoneaz.com\/story\/the-fun-theory\/\"},\"wordcount\":220,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.getitdoneaz.com\/#organization\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.getitdoneaz.com\/story\/the-fun-theory\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.getitdoneaz.com\/story\/the-fun-theory\/\",\"url\":\"\/\/www.getitdoneaz.com\/story\/the-fun-theory\/\",\"name\":\"the fun theory - planet forward\",\"ispartof\":{\"@id\":\"\/\/www.getitdoneaz.com\/#website\"},\"datepublished\":\"2009-10-09t19:04:59+00:00\",\"datemodified\":\"2009-10-09t19:04:59+00:00\",\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.getitdoneaz.com\/story\/the-fun-theory\/\"]}]},{\"@type\":\"website\",\"@id\":\"\/\/www.getitdoneaz.com\/#website\",\"url\":\"\/\/www.getitdoneaz.com\/\",\"name\":\"planet forward\",\"description\":\"inspiring stories to 2022年卡塔尔世界杯官网 \",\"publisher\":{\"@id\":\"\/\/www.getitdoneaz.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.getitdoneaz.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.getitdoneaz.com\/#organization\",\"name\":\"planet forward\",\"url\":\"\/\/www.getitdoneaz.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.getitdoneaz.com\/#\/schema\/logo\/image\/\",\"url\":\"\/\/www.getitdoneaz.com\/wp-content\/uploads\/2023\/03\/pf_main_primary_rgb-1-1.png\",\"contenturl\":\"\/\/www.getitdoneaz.com\/wp-content\/uploads\/2023\/03\/pf_main_primary_rgb-1-1.png\",\"width\":1264,\"height\":660,\"caption\":\"planet forward\"},\"image\":{\"@id\":\"\/\/www.getitdoneaz.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/planetforward.org\",\"https:\/\/x.com\/planet_forward\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.getitdoneaz.com\/#\/schema\/person\/c388969752a859e136cabf4ae64d8e3f\",\"name\":\"chad davis\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.getitdoneaz.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5ba7ba8927d88f90d9ffdc93e5bc439c?s=96&d=https%3a%2f%2fplanetforward.org%2fwp-content%2fuploads%2f2023%2f02%2funtitled-design-1-150x150.png&r=g\",\"contenturl\":\"https:\/\/secure.gravatar.com\/avatar\/5ba7ba8927d88f90d9ffdc93e5bc439c?s=96&d=https%3a%2f%2fplanetforward.org%2fwp-content%2fuploads%2f2023%2f02%2funtitled-design-1-150x150.png&r=g\",\"caption\":\"chad davis\"},\"url\":\"\/\/www.getitdoneaz.com\/author\/chaddavis\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"the fun theory - planet forward","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.getitdoneaz.com\/story\/the-fun-theory\/","og_locale":"en_us","og_type":"article","og_title":"the fun theory - planet forward","og_description":"by mike ballaban ask most experts about the main problem facing global warming, and it\u2019s not the lack of legislative action that\u2019s the problem. nor is it corporate profits. or ngos. rather, it\u2019s people. people have trouble relating to the problem of climate change when it\u2019s on such a global scale. people have trouble changing...","og_url":"\/\/www.getitdoneaz.com\/story\/the-fun-theory\/","og_site_name":"planet forward","article_publisher":"https:\/\/www.facebook.com\/planetforward.org","article_published_time":"2009-10-09t19:04:59+00:00","author":"chad davis","twitter_card":"summary_large_image","twitter_creator":"@planet_forward","twitter_site":"@planet_forward","twitter_misc":{"written by":"chad davis","est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.getitdoneaz.com\/story\/the-fun-theory\/#article","ispartof":{"@id":"\/\/www.getitdoneaz.com\/story\/the-fun-theory\/"},"author":{"name":"chad davis","@id":"\/\/www.getitdoneaz.com\/#\/schema\/person\/c388969752a859e136cabf4ae64d8e3f"},"headline":"the fun theory","datepublished":"2009-10-09t19:04:59+00:00","datemodified":"2009-10-09t19:04:59+00:00","mainentityofpage":{"@id":"\/\/www.getitdoneaz.com\/story\/the-fun-theory\/"},"wordcount":220,"commentcount":0,"publisher":{"@id":"\/\/www.getitdoneaz.com\/#organization"},"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.getitdoneaz.com\/story\/the-fun-theory\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.getitdoneaz.com\/story\/the-fun-theory\/","url":"\/\/www.getitdoneaz.com\/story\/the-fun-theory\/","name":"the fun theory - planet forward","ispartof":{"@id":"\/\/www.getitdoneaz.com\/#website"},"datepublished":"2009-10-09t19:04:59+00:00","datemodified":"2009-10-09t19:04:59+00:00","inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.getitdoneaz.com\/story\/the-fun-theory\/"]}]},{"@type":"website","@id":"\/\/www.getitdoneaz.com\/#website","url":"\/\/www.getitdoneaz.com\/","name":"planet forward","description":"inspiring stories to 2022年卡塔尔世界杯官网 ","publisher":{"@id":"\/\/www.getitdoneaz.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.getitdoneaz.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.getitdoneaz.com\/#organization","name":"planet forward","url":"\/\/www.getitdoneaz.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.getitdoneaz.com\/#\/schema\/logo\/image\/","url":"\/\/www.getitdoneaz.com\/wp-content\/uploads\/2023\/03\/pf_main_primary_rgb-1-1.png","contenturl":"\/\/www.getitdoneaz.com\/wp-content\/uploads\/2023\/03\/pf_main_primary_rgb-1-1.png","width":1264,"height":660,"caption":"planet forward"},"image":{"@id":"\/\/www.getitdoneaz.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/planetforward.org","https:\/\/x.com\/planet_forward"]},{"@type":"person","@id":"\/\/www.getitdoneaz.com\/#\/schema\/person\/c388969752a859e136cabf4ae64d8e3f","name":"chad davis","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.getitdoneaz.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5ba7ba8927d88f90d9ffdc93e5bc439c?s=96&d=https%3a%2f%2fplanetforward.org%2fwp-content%2fuploads%2f2023%2f02%2funtitled-design-1-150x150.png&r=g","contenturl":"https:\/\/secure.gravatar.com\/avatar\/5ba7ba8927d88f90d9ffdc93e5bc439c?s=96&d=https%3a%2f%2fplanetforward.org%2fwp-content%2fuploads%2f2023%2f02%2funtitled-design-1-150x150.png&r=g","caption":"chad davis"},"url":"\/\/www.getitdoneaz.com\/author\/chaddavis\/"}]}},"_links":{"self":[{"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/posts\/14668"}],"collection":[{"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/users\/8632"}],"replies":[{"embeddable":true,"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/comments?post=14668"}],"version-history":[{"count":0,"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/posts\/14668\/revisions"}],"wp:attachment":[{"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/media?parent=14668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/categories?post=14668"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/tags?post=14668"},{"taxonomy":"storyfest_categories","embeddable":true,"href":"\/\/www.getitdoneaz.com\/wp-json\/wp\/v2\/storyfest_categories?post=14668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}