{"id":38612,"date":"2024-05-13t17:20:44","date_gmt":"2024-05-13t17:20:44","guid":{"rendered":"\/\/www.getitdoneaz.com\/?p=38612"},"modified":"2024-05-13t17:57:24","modified_gmt":"2024-05-13t17:57:24","slug":"ford-living-roof","status":"publish","type":"post","link":"\/\/www.getitdoneaz.com\/story\/ford-living-roof\/","title":{"rendered":"planet forward at ford | the race towards carbon neutrality: the impact of ford’s “living roof”"},"content":{"rendered":"
\n
\"\"<\/a><\/figure><\/div>\n\n\n

atop the ford motor company\u2019s rouge factory in dearborn, michigan, a vibrant 10.4-acre \u201cliving roof\u201d stretches across an otherwise cloudy horizon, made up of thousands of tiny succulents. birds, insects, and pollinators flock to the rooftop, while hundreds of factory workers assemble trucks in the building below. <\/p>\n\n\n\n

the size of eight football fields, ford\u2019s green roof is one of the largest<\/a> in the world. every year, it collects and filters rainfall and, according to the henry ford museum, improves air quality in the building\u2019s vicinity by up to 40%<\/a>. notably, the museum reports the rooftop also reduces the building\u2019s energy footprint by 7%, inching the company closer to its carbon neutrality goal<\/a>.<\/p>\n\n\n\n

installed more than 20 years ago now, company leaders at the time were quoted in press releases as saying the project was \u201cnot environmental philanthropy\u201d but \u201csound business,\u201d and, in the press & guide<\/a>, \u201cliving proof of ford\u2019s ongoing commitment to being an environmentally conscious corporate citizen.\u201d the major project has since been acknowledged<\/a> for helping kick off the green roof industry in north america.their living roof is just one project in ford\u2019s efforts to decarbonize, which are part of a larger national movement toward carbon responsibility and environmental and social governance, or \u201cesg,\u201d in corporate spheres. ford is currently pursuing a goal<\/a> of sourcing 100% carbon-free electricity for their global manufacturing operations by 2035.<\/p>\n\n\n\n

a large rooftop with a small footprint?<\/h2>\n\n\n\n

ford employs over 177,000 workers globally<\/a> and operates facilities in more than a dozen countries around the world. according to a ford 2024 integrated sustainability and financial report<\/a>, about 1% of ford\u2019s total co2 emissions come from operations whereas the vast majority of them result from tailpipe emissions as well as \u201cenergy production and consumption during vehicle use.\u201d<\/p>\n\n\n\n

tailpipe and energy production during use fall under the definition of scope 3 emissions, which are the kind that are indirectly linked to a company\u2019s activities, such as those that result from a company\u2019s product after it is purchased.<\/p>\n\n\n\n

according to the 2024 ford report, in 2023 ford\u2019s scope 3 emissions totaled 384,119,775 metric tons<\/a>. given that total, a green roof would redress a fraction of a percent of ford\u2019s total emissions.<\/p>\n\n\n

\n
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manufacturing floor of ford pickup trucks in dearborn. (courtesy of ford motor company)<\/figcaption><\/figure><\/div>\n\n\n

the living rooftop\u2019s meadow was installed at a cost of $15 million.<\/a> \u201cit was a risk. and it paid off,\u201d added douglas plond, senior manager of the ford rouge factory tour. in his view, the rooftop\u2019s value comes from its ample community benefits. <\/p>\n\n\n\n

\u201ci think we see over 100,000 people come through this facility per year. so, we\u2019ve sparked the interest of someone \u2014 at least one person \u2014 to see all the green initiatives that have gone on here at ford motor company. [\u2026] somebody may have gone home and said \u2018well, i\u2019m gonna try doing this at home,\u201d plond said.<\/p>\n\n\n

\n
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the “living roof” in february 2024. (aaron dye) <\/figcaption><\/figure><\/div>\n\n\n

looking at the whole picture<\/h2>\n\n\n\n

ford, in addition to its emissions goals, aims to use only locally sourced clean energy in its manufacturing plants by 2035<\/a>. other automakers like bmw<\/a> and general motors<\/a> have also announced sustainability ambitions, including carbon neutrality goals. automakers like subaru have focused on greening their plants, such as indiana\u2019s subaru sia<\/a> factory which produces zero landfill waste and is the only u.s. auto factory to be declared a natural habitat. <\/p>\n\n\n\n

still, back in dearborn, critics remain skeptical toward greening a plant that produces f-150s. among them is daniel becker, director of the sierra club\u2019s climate change program. \u201cwhatever they did to the plant is marvelous, but if they\u2019re producing pickup trucks that pollute too much, what are they accomplishing?\u201d becker asked, as quoted in index project<\/a>.<\/p>\n\n\n

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all-new, all-electric ford f-150 lightning revealed at ford world headquarters in dearborn, michigan, on may 19, 2021. (courtesy of ford motor company)<\/figcaption><\/figure><\/div>\n\n\n

while the emissions of ford vehicles per kilometer driven have decreased<\/a> 6% since 2019, according to ford\u2019s 2024 integrated sustainability and financial report, \u201cslower than expected demand,\u201d in ev’s will require flexibility on ford’s part as they reach for carbon neutrality. recent market setbacks have curbed ev demand and prompted ford to shut down <\/a>an f-150 lightning production shift at the dearborn factory. <\/p>\n\n\n\n

slowing growth of ev sales across ca, weakened carbon reporting rules from the sec, and difficulties decarbonizing ev supply chains raise ongoing questions about the future picture of sustainability. <\/p>\n\n\n

\n
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a snapshot of ford\u2019s sustainability goals. (courtesy of ford motor company)<\/figcaption><\/figure><\/div>\n\n\n

on the other hand, there are other initiatives at ford worthy of public attention: <\/span><\/p>\n\n\n\n

in 2022, for example, ford made the largest clean power purchase agreement<\/a> in history, right in michigan. the contract with dte energy exceeds any other renewable energy purchase from a utility in the united states\u2014 including those by large tech companies. a press release<\/a> by the energy company details that by 2025, all of ford\u2019s purchased electricity for vehicle manufacturing in michigan will be carbon-free, and ford will avoid close to 600,000 metric tons of carbon emissions annually.  <\/p>\n\n\n\n

\u201ci think one of the things that we\u2019ve focused on in the last few years, in particular, is the sourcing of the energy to run the plant. that\u2019s been the biggest thing \u2014 trying to make contracts with [electricity suppliers] where our clients are located. [\u2026] and i think that that\u2019s probably moving the needle the most,\u201d said alyssa werthman, ford\u2019s environmental sustainability manager.<\/p>\n\n\n\n

essentially, whenever a company like ford buys more renewable power than they need, they can supply not only their factories but several of their major suppliers, and millions of homes. artealia gilliard, environmental leadership & sustainability at ford, notes that these agreements both strengthen the grid and \u201ccreate that push and pull in the market.\u201d<\/p>\n\n\n

\n
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ford f-150 lightning as pictured in 2022 integrated sustainability and financial report. (courtesy of ford motor company)<\/figcaption><\/figure><\/div>\n\n\n

as a symbol of sustainable commitments, ford\u2019s living rooftop is in many ways intended to compliment the company\u2019s even more concrete strategies to leverage its corporate power for good: buying into power purchase agreements, persistently improving the accessibility and recyclability of electric vehicles, and directing all<\/em> suppliers towards sustainability. <\/p>\n\n\n\n

\u201cwe also write the requirement for our suppliers to establish science-based greenhouse gas reduction targets and action plans to support carbon neutrality no later than 2050 globally into our supplier code of conduct,\u201d werthman said.<\/p>\n\n\n\n

according to gilliard, it is these initiatives that \u201c[drive] the suppliers to do exactly as we\u2019re doing, which is purchase carbon-free electricity. it drives them to invest in the grid where they\u2019re pulling from \u2014 or create their own.\u201d<\/p>\n\n\n

\n
\"\"
view of the ford rouge complex and rooftop. (courtesy of ford motor company)<\/figcaption><\/figure><\/div>\n\n\n

the bottom line<\/h2>\n\n\n\n

the living rooftop could have valuable signaling power as a \u201cliving pledge\u201d toward more robust scope 3 decarbonization at ford.<\/p>\n\n\n\n

even amid ev sales challenges, recent progress is promising. ford motor company received an \u201ca\u201d rating in a 2023 carbon disclosure project report<\/a> and is reportedly on track<\/a> to meet its 2050 carbon neutrality goal.<\/p>\n\n\n\n

though the direct impact of the roof may be small, the greenery above the production lines may continue to be a useful living reminder of this commitment.<\/p>\n","protected":false},"excerpt":{"rendered":"

ford’s “living roof” in dearborn, michigan is an interesting commitment to sustainability as their other carbon-lowering initiatives see progress. <\/p>\n","protected":false},"author":13596,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4893,4907,4916,4895],"tags":[],"storyfest_categories":[],"class_list":["post-38612","post","type-post","status-publish","format-standard","hentry","category-architecture","category-business-economics","category-climate","category-transportation"],"acf":[],"yoast_head":"\nthe impact of ford's "living roof"<\/title>\n<meta name=\"description\" content=\"atop the ford motor company\u2019s rouge factory, the \u201cliving roof\u201d is a field of succulents stretching toward the horizon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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